Named after the Middle Eastern aubergine dish babaganoush, Baba G is a small rotisserie deli based in Johannesburg, South Africa, focusing on street food with a fusion of Afro-Mediterranean flavours.

Tutto Food Co. approached Johannesburg based freelance graphic designer and illustrator Shaun Hill to create the brand identity for their new restaurant, Baba G. The idea was to create something contemporary and quirky yet still pay homage to the Afro-Mediterranean roots the restaurant is based upon.

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