Floravere is a luxury bridal fashion brand, born in Los Angeles. The brand offers a curated collection of wedding gowns and delivers them right to your doorstep without the hassle of endless appointments and sample sales.
Marie Zieger created the logo, brand identity & visual language for Floravere in cooperation with selected illustrators and photographers, as well as a diverse spectrum of packaging items, print products and web design.
The distinct, classy logotype typography stands for the simple elegance of the brand’s couture dress collection.
In combination with a versatile typographic system, it creates a sophisticated look and is thus
reminiscent of old-fashioned wedding invitations.