Since I’ve been in Montreal for a few months now I thought I’d do a series of posts on Canadian designers. Principal is a strategic design studio based in Montreal, Quebec. Their work manifests a refined, playful and distinctive design approach, while their style is characterised by their strong interest in typography.

Principal shape visual identities across a widespread range of platforms and scales. They believe in the role of design as a cultural conduit, and work with print and digital media in tandem to create smart, tailored solutions. Their process is collaborative. That’s why they have assembled a team of experienced designers and creative technologists working hand in hand at crafting every step of projects. This ensures that every design opportunity is accounted for, and met with thoughtful and rigorous expertise.

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