The Strangely Good created the branding for P.V.S, a shoe boutique. Acronym for Provisions, it’s inspired by the European, English and American Groceries & Provisions shops of the 1930’s–1950’s.

The brand represents footwear which not only grounds itself in the enduring roots of heritage but serves as a reminder that shoes are a necessity, and not a mere fashion accessory. The Strangely Good is an interior, branding and graphic design studio based in Singapore.

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