Melbourne based design studio Mildred & Duck were approached to create an identity for Souk, a new bar and restaurant, that would visually interpret their modern take on Middle Eastern food.

The resulting logo, a playful interpretation of the way Arabic is read from right to left, has been used prominently throughout the space and becomes a part of the entire experience. Coupled with the the sub-mark, a modern take on the traditional evil eye, the resulting overall design by Mildred & Duck is a memorable and characterful visual identity that compliments the space and sprit of Souk.

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