It’s summer and all I can think about is ice cream. Especially when it’s vegan with an edge. Swirl is Montreal’s leading small batch cremerie known for insanely delicious coconut based ice creams. I can’t wait to go back.

The founders first approached Montreal based studio Wedge to design the packaging tubs. Long story short: The artwork stole the show and the project became a rebrand. The luscious typographic artwork is inspired by Swirl’s creamy texture and the smooth track left by.a spoon. The bold black and white look is hit with a colourful fruit sticker to connote the flavour, and honour Swirl’s main collaborators: a tight network of farmers surrounding the city whose peak produce often dictates Swirl’s fleeting flavours of the season.

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